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Q: What will I learn in Bachelor’s Program in Digital Marketing Design?

A: Our program is an interdisciplinary curriculum that combines business and design. The creative concept behind it is to cultivate versatile talents. In other words, if you are someone who excels in business, studying digital marketing and design will allow you to have a basic understanding of design. You will gain some fundamental design concepts and be able to create more visually appealing presentations. Similarly, if you have a strong background in design, you will also learn some basic concepts and applications of business.

Here are some of the things you will learn:

Business-related subjects: accounting, statistics, data analysis, creative marketing, digital marketing, etc.

Design-related subjects: advertising design, video editing, web design, design psychology, etc.

We hope this information is helpful to you.

Q: Do I need to buy a laptop? Do you have any laptop recommendations?

A: In university life, having a laptop is essential, so it is important to buy a suitable one. Since our program involves the use of design software and utilizes AI-generated techniques, a good graphics card and sufficient GPU are required. When purchasing, you can simply inform the store about these specific needs, and they should be able to help you find an appropriate computer.

Q: If students from the business background struggle to keep up with the design courses, are there any remedies?

A: For students from different academic backgrounds, we offer required and elective courses to establish a solid foundation of skills. In our first-year curriculum, we specifically include courses for professional certifications to ensure proficiency in software such as Photoshop and Illustrator. In design-related courses, teachers also provide guidance on practical techniques. With a willingness to learn and an effort to improve, becoming familiar with the software is not difficult, and soon students can enter the world of design and creation.

Additionally, for students with a design background, we also offer fundamental business courses such as accounting and application of Office software. This allows students to quickly become acquainted with the logical thinking of the business field.

Q: How can we achieve a balance between the design and business groups?

A: While it may be beneficial to have a certain level of familiarity with software operations, everyone will have their own preferences and inclinations towards design or marketing. Therefore, students do not need to overly focus on finding a specific "balance point" as it doesn't really exist. The key is for students to strive to learn in both fields and develop the ability to solve future problems through their diverse skills. This is our ultimate learning goal.

Q: Are the faculty members at Ming Chi University primarily industry professionals or researchers?

A: As a technological university, we emphasize both theory and practical application. Our faculty members possess practical experience and lead multiple industry-academia projects, constantly staying updated on new knowledge and industry demands. If students wish to learn the latest technologies or concepts, besides actively learning, reviewing course materials, and taking notes, they can also participate in industry-academia projects to gain hands-on experience in design and marketing operations. This way, they can quickly integrate and apply their knowledge.

Q: What is the difference between a bachelor's degree program and a department (department/program)? Do they both provide graduation certificates?

A: Both a bachelor's degree program and a department are at the same level of education. The difference lies in the fact that departments typically focus on a single field, while degree programs emphasize interdisciplinary course design and offer more flexibility. Both programs provide a degree certificate upon graduation, and there is no difference in terms of certification.

Q: What is digital marketing design? What are the career prospects in digital marketing design?

A: Digital marketing design is an interdisciplinary program that combines marketing and design. In comparison to most design programs, the design skills taught in our program are more applicable to marketing. Therefore, it goes beyond creating visually appealing designs and focuses on designing for commercial activities.

Q: Will there be a graduation project exhibition? Or is it more focused on presenting project outcomes?

A: Yes, we will have a graduation exhibition, just like other design programs. However, what sets us apart is our emphasis on practical application. Our designs are focused on problem-solving processes and results within a defined scope, with specific conditions, purposes, and target audiences. Stay tuned for our exciting exhibition!

Q: What are the differences between courses in visual communication and digital marketing?

A: Visual communication focuses on learning design content, such as traditional graphic design, print design, packaging design, and more. On the other hand, marketing design aims to use design for business purposes. In addition to digital design, it includes UX/UI design, video editing, and more. Moreover, the digital marketing design program also covers project management, community platform management, online advertising, and monitoring web traffic. This integration of design and marketing skills provides valuable abilities that are in high demand across various industries in the future!

Q: Are there any relevant certifications during the four years of university?

A: Absolutely! In addition to design-related certifications in the Adobe series, there are also marketing certifications available, such as Google Ads, Google Analytics, and e-commerce-related certifications. If you're willing to learn, there are plenty of skills you can acquire!

Q: I would like to know what traits are more suitable for studying marketing in this program?

A: This program aims to cultivate talents with capabilities in both marketing and design. Students with backgrounds in business management or design who are willing to broaden their horizons and embrace interdisciplinary challenges are well-suited for this program.

Even if you don't have a solid foundation in both areas, as long as you're willing to explore and make remarkable achievements together, you will also be a good fit.

Students with backgrounds in "Business Administration and Design" or "Information Management" will find it easy to adapt to the program.

Marketing is a crucial process in business activities, while design plays an essential role in creating visual content for marketing campaigns. Individuals who have a conceptual understanding and practical skills in both areas will have the greatest opportunities in the future job market and are less likely to be replaced by AI.

Q: Regarding the Digital Marketing Design program, which is a cross-disciplinary program between visual communication and management, which department does it belong to?

A: The program does not belong to any specific department. It is an independent degree program that combines foundational knowledge from both visual communication and management. The curriculum includes unique courses such as user experience, e-commerce, data and web traffic analysis, and more. Upon graduation, students will be awarded a degree as Marketing Designers, showcasing their cross-disciplinary skills and providing them with a significant advantage in the future job market.

Q: Can I ask for a detailed distinction between community management and project management in the teaching modules?

A: Community management refers to tasks such as graphic and text editing, backend management, and traffic analysis on platforms like Instagram and Facebook.
Project management, on the other hand, focuses on managing the planning process with a marketing strategy as the core.