Congratulations! The Digital Marketing Design Program Has Secured Approval for Five National Science and Technology Council (NSTC) Undergraduate Student Research Projects!
Congratulations! The Digital Marketing Design Program Has Secured Approval for Five National Science and Technology Council (NSTC) Undergraduate Student Research Projects!🎉
Congratulations to the five students from the Digital Marketing Design Program on receiving the 2026 National Science and Technology Council (NSTC) Undergraduate Student Research Project Grants. Each approved project has been awarded NT$58,000, highlighting the program's outstanding achievements in research innovation, digital technology, and marketing design.
✨Approved Projects:
《（生成式AI協作網頁開發標準作業程序）》
Students｜Fu-Hao Lu (呂馥好)
Adviso｜Prof. Chin-Hsiang Lin (林金祥)
《（東西方繪本視覺敘事風格對成人讀者孤獨感緩解之影響）》
Students｜Hsiu-Ying Fan (范琇穎)
Adviso｜Prof. Cheng-Hsiang Yang (楊正翔)
《（社群極化互動對使用者疲倦與退出傾向之影響）》
Students｜Ya-Chu Chuang (莊雅竹)
Adviso｜Prof. Sun Li-fang (孫儷芳)
《（順口、玩梗還是用典？廣告文案修辭策略與產品類型對廣告效益之影響）》
Students｜Cheng Teng-hsien (鄭登獻)
Adviso｜Prof. Cheng-Hsiang Yang (楊正翔)
《（從情感共鳴到廣告態度：生成式AI與真人拍攝廣告之比較研究）》
Students｜Yi-An Chen (陳怡安)
Adviso｜Prof. Yu-Ching Lee (李育菁)
🎉Congratulations to all the selected students, and sincere thanks to the faculty advisors for their dedicated guidance and support!
#Ming Chi University Of Technology #Digital Marketing Design Program #NSTC #National Science And Technology Council #Undergraduate Research Project